Creative Copywriter (Beauty, Skincare & Lifestyle)

About us

We are Dragons, a global creative agency working with bold brands to build cultural relevance, connection, and long-term impact through strategy-led creativity.

We bridge digital and creative thinking, developing innovative work across skincare, healthcare, fashion, lifestyle, FMCG, and more. Our international teams in the US and Barcelona deliver results through smart strategy, sharp creativity, and meticulous execution.

About the role

We're looking for a native English-speaking Midweight Copywriter to join our creative team in Barcelona.

This role sits at the intersection of social-first storytelling, brand campaigns, and product communication. You'll be equally comfortable crafting sharp social copy, developing campaign platforms, building full-funnel narratives, and translating product claims into ideas people actually care about.

You’ll have a strong understanding of beauty, skincare, wellness, and lifestyle culture, with an instinct for what feels relevant today without chasing every trend. You know how to balance creativity with commercial effectiveness, turning product truths and claims into engaging stories, headlines, and campaign concepts.

What you'll do

• Develop creative concepts and copy across social, digital, and integrated campaigns, while supporting senior creatives in the development of larger campaign ideas and brand platforms.
• Create social-first ideas, content series, and platform-native storytelling.
• Write campaign headlines, scripts, manifests, product messaging, and launch communications.
• Transform technical product claims into clear, compelling consumer-facing narratives.
• Partner closely with Art Directors, Designers, Strategists, and Client teams.
• Contribute to both always-on content and larger campaign initiatives.
• Support creative development across paid, owned, earned, and occasionally OOH channels.
• Stay connected to emerging cultural conversations, consumer behavior, and creative trends.

What we’re looking for

• 3-5 years of experience in a creative agency, brand, or content environment.
• Strong portfolio demonstrating both campaign & product thinking social content.
• Experience in beauty, skincare, wellness or lifestyle.
• Ability to move seamlessly between short-form content and bigger brand ideas.
• Strong understanding of product communication, claims, and benefit-led storytelling.
• Sharp conceptual thinking and exceptional writing skills.
• Familiarity with integrated campaigns and digital ecosystems.
• A strong interest in culture, trends, internet behavior, and contemporary storytelling formats.
• Bonus: experience with OOH, influencer campaigns, creator-led content, or AI-assisted creative workflows.

You'll thrive here if you

• Can spot a cultural insight and turn it into an idea.
• Love finding fresh ways to tell familiar product stories.
• Know how to make product claims work harder creatively.
• Can write with equal confidence for a TikTok script, a campaign headline, or a product launch.
• Understand that the best creative work happens where brand, culture, and product meet.

Languages

• Native English speaker.
• Any other languages are a plus.

What we offer

• Remote flex Fridays from 9:00 AM to 2.30 PM.
• Three weeks of remote work per year.
• Summer working hours across July and August (9:00 AM to 4.00 PM).
• Free English & Spanish classes to boost your global communication skills.
• Access to Wellhub, a wellness platform offering a wide range of fitness and wellbeing options.
• Flexible retribution plan for meals, transport and childcare.
• Holidays: 22 working days + 3 days established by the collective agreement + national and local public holidays.
• Bright, spacious offices in the heart of Barcelona, with unlimited premium coffee.
• Competitive pay & room to grow.
• Global playground, cutting-edge tools and trend-driven culture.

At Dragons Group, we are dedicated to creating a workplace that values diversity, equity, and inclusion. We welcome candidates from all backgrounds and strive to build an environment where every individual feels empowered and respected.