Data Analyst GTM

Fight churn with end‑to‑end GTM analytics and actionable insights

Spendesk is seeking a Full Stack Data (GTM / Retention) profile to help reduce churn by turning fragmented go‑to‑market signals into clear, trusted insights and concrete retention plays.

You’ll sit close to Revenue teams (RevOps, Sales, CSM, AM) and work hands‑on across the full analytics loop: framing problems, extracting and modeling data, building analyses and dashboards, and translating findings into recommendations that change how we operate.

This is not an ML-heavy role. We’re looking for someone who thrives on qualitative + quantitative investigation, rigorous business analysis, and high‑impact storytelling.

Your north star is simple: detect churn signals earlier, understand why they happen, and help teams act before it’s too late.

About the team

You’ll be embedded with our Revenue Operations organization - the team accelerating growth by enabling Marketing, Sales, and Customer Success with data-driven decision frameworks, operational excellence, and the right tooling. You’ll report to the Head of Data so that you 1/ have a long term stable reporting line beyond the churn reduction project, 2/ can access data assets (BI and tables) that provide foundational capabilities you’ll be building your churn score and business process optimizations upon.

You’ll partner closely with stakeholders on the ground (CSMs, AMs, Sales reps, Support, Product) and collaborate with our two data squads (“Datapoints” + “AI & Data Products”) to ensure definitions, datasets, and reporting foundations scale.

About the role

As a Full Stack Data (GTM / Retention), you will own the end-to-end analytics workstream around churn prevention. You’ll build and maintain a retention‑focused “source of truth” combining CRM, billing, product usage, support, and success interactions. You’ll run deep dives, design early warning indicators, and operationalize insights into dashboards and playbooks used weekly by GTM teams.

Over the first 6–12 months, success looks like: clearer churn definitions and drivers, reliable visibility from product usage to renewal outcomes, and a set of leading indicators and interventions that materially improves Gross Revenue Retention (GRR) and Net Revenue Retention (NRR)

Our tech environment

You’ll work within Spendesk’s modern data stack and GTM systems:

• Data platform: Snowflake, dbt, BI tooling

• Product analytics: Amplitude

• Ingestion / exposure: Airbyte (cloud), Segment, Hightouch, Airflow

• Collaboration & reliability: GitHub (versioning/CI), Synq (observability), Notion, Slack

• GTM sources: Hubspot, Salesforce, Chargebee, Intercom

You don’t need to be a data engineer, but you should be comfortable working “full stack” in analytics: SQL + modeling + BI + stakeholder workflows.

Key responsibilities

Retention analytics & churn signal detection

You will:

• Define and maintain a robust measurement framework for churn and retention: logo churn vs revenue churn, GRR/NRR, contraction vs cancellation, renewal cohorts, and time windows.

• Identify leading indicators of churn risk by combining product usage, engagement, support burden, onboarding progress, plan fit, payment behaviors, and relationship signals from CSM/AM notes.

• Build and iterate on churn early-warning dashboards and weekly monitoring routines with RevOps and CS leadership.

• Perform root-cause analyses on churn/contraction events and translate findings into prioritized, testable hypotheses.

Qualitative + quantitative investigations (field-facing)

You will:

• Run discovery with CSMs, AMs, Sales and Support: capture “what we suspect,” then validate (or invalidate) with data.

• Build structured churn narratives: what happened, when signals started, which segments are most affected, and what might have prevented the outcome.

• Synthesize findings into clear recommendations (plays, process changes, product feedback loops) with measurable expected impact.

Data modeling & single source of truth for GTM retention

You will:

• Build and own analytics-ready datasets in dbt that unify key GTM and product sources into consistent entities (accounts, contracts, renewals, users, usage, interactions).

• Define and document metric logic and common dimensions (segments, cohorts, lifecycle stage, service level) to prevent “multiple truths” across teams.

• Implement pragmatic quality checks and monitoring for retention-critical datasets (freshness, completeness, key reconciliations).

Business intelligence & operationalization

You will:

• Design and maintain dashboards for stakeholders across RevOps, CS, and Sales with drill-downs by segment (e.g., company size), geography, plan/service level, cohort, and lifecycle stage.

• Create automated reporting and “decision support” views that help teams prioritize actions (e.g., watchlists, at‑risk cohorts, newly deteriorating accounts).

• Support quarterly business reviews and forecasting discussions with retention insights grounded in data.

Cross-team collaboration & leverage

You will:

• Partner with the Datapoints squad to align on the company semantic layer and ensure your GTM models fit the shared definitions.

• Navigate with ambiguity: your recommendations to fight churn will potentially be to 1/ change our observability of sales processes 2/ change our CSM / AM daily routine, … based on that, the stakeholders with whom you have adherence or collaboration might change

• Act as a multiplier: help stakeholders become more data‑savvy and reduce ad‑hoc churn reporting by building durable assets.

What we’re looking for

Experience & background

You have:

• Significant experience in analytics, RevOps analytics, data analysis, or analytics engineering in a B2B SaaS environment (Customer Success / retention exposure is a strong plus).

• A track record of delivering insights that changed business decisions (not just building dashboards).

• Experience working directly with GTM stakeholders (CSMs/AMs/Sales/RevOps) and navigating ambiguous problem spaces.

Technical & data skills

You have:

• Strong SQL skills (CTEs, window functions, performance-aware querying) and are comfortable exploring messy real-world data.

• Solid experience with dbt and/or data modeling practices (dimensional thinking, entity definitions, grains, cohorting).

• Comfort with BI tools and building self-serve dashboards that stakeholders actually use.

• Familiarity with experimentation or quasi-experimental thinking (before/after, cohort comparisons) is a plus, but not mandatory.

Impact & communication

You are:

• Highly structured in your thinking and able to turn complex analyses into simple, actionable recommendations.

• Comfortable “in the field” with CSMs/AMs/Sales reps: you ask good questions, challenge assumptions, and build trust.

• Outcome-driven: you measure success by reduced churn, earlier detection, and better interventions—not by number of reports shipped.

• Proactive and collaborative, with strong written and spoken English.

  Not ticking every box? We’d still love to hear from you. At Spendesk, we value skills, potential and diverse experiences. If this role excites you and you believe you could contribute, we encourage you to apply.
  
  As we are an international team, please submit your application and CV in English.

  About Spendesk
  Spendesk is the AI-powered spend management and procurement platform that transforms company spending. By simplifying procurement, payment cards, expense management, invoice processing, and accounting automation, Spendesk sets the new standard for spending at work. Its single, intelligent solution makes efficient spending easy for employees and gives finance leaders the full visibility and control they need across all company spend, even in multi-entity structures. Trusted by thousands of companies, Spendesk supports over 200,000 users across brands such as Payfit, Accor, Welcome to the Jungle, Swile, Big Mamma, Malt and Yousign. With offices in the United Kingdom, France, Spain and Germany, Spendesk also puts community at the heart of its mission.
  For more information:
  About our people & culture
  We believe that people do their best work when they’re given the freedom to thrive and grow. That’s why liberation is at the core of everything we do. We empower Spendeskers to take ownership of their work, to navigate ambiguity, and seize every opportunity. Spendeskers come from all over the world (35+ countries and counting!) but we have plenty in common: we're bold, ever-curious, committed to kindness, and tackle every challenge with a positive mindset.
  About our benefits
  Our culture is built on trust, empowerment, and growth — with benefits to match!

• Flexible on-site and remote policy 

• Alan health insurance (fully covered by Spendesk)

• Meal vouchers through Edenred (€6 per working day)

• 100% reimbursement on public transportation subscription

• Access to Moka.care for emotional and mental health wellbeing 

• 28 days of holidays

• Latest Apple equipment

• Great office snacks to fuel your day

• A positive team to work with daily!

Diversity & Inclusion

At Spendesk, we're committed to fostering an environment where all differences are encouraged, supported and celebrated. We're building our culture for everyone, with everyone. Our goal is to attract and build a diverse, equal and inclusive team, where everyone feels welcome and we truly embrace and encourage people from all backgrounds to apply.