EMEA Content Excellence Director

Responsibilities

• accountable for owning and continuously evolving the end-to-end content strategy and operating model for planning, creating and improving content, across the region.
• defining a clear content approach, setting standards, and translating this into ways of working that teams can apply in practice.
• guiding and supporting adoption at scale across markets and functions, ensuring these ways of working are embedded and sustained over time.
• acting as a regional reference point for content excellence, providing guidance and clarity across stakeholders in Commercial, Medical, Legal, Regulatory, and IT and enabling consistent, compliant, and high-quality content delivery.
• focusing on content performance, identifying improvements, and increasing efficiency and quality through reuse, modular content, and smarter use of technology.
• shaping how content processes are organised, defining decision-making, collaboration, and workflow structures.
• supporting the use of AI in content creation and management while ensuring compliance with regulatory and quality requirements.
• creating alignment among senior stakeholders and helping teams adopt new ways of working during transformations and changes.

Requirements

• A degree in business, marketing, digital technologies, or a related field.
• An MBA or equivalent is a plus.
• + 10 years of experience in senior roles within digital, customer, content, or business transformation.
• A track record of leading enterprise or regional transformations, not only functional or local initiatives.
• Experience driving adoption and behaviour change at scale, including navigating resistance and aligning senior stakeholders.
• Experience combining operating model design with execution: governance, capabilities, ways of working, and performance measurement.
• Exposure to multiple functions such as digital, CRM, business intelligence, or operations.
• Experience working with multiple regional stakeholders in a matrixed environment.
• Experience embedding AI-enabled or automated content workflows into day-to-day ways of working.
• Experience in regulated industries; pharmaceutical or healthcare background is strongly preferred.
• A good understanding of content lifecycle management, modular content, reuse, and governance.
• Familiarity with AI and automation in content creation, review, and optimisation.
• Awareness of emerging digital trends and technologies.
• Experience defining and tracking KPIs using reporting or BI tools such as Power BI.
• A natural interest in adopting and promoting responsible use of AI.
• Experience leading and developing a team (this role has 5+ direct reports).