Director Of Performance Marketing

We're partnering with a highly successful global DTC consumer brand to appoint a Director of Performance Marketing.
The business has scaled to $100m+ in annual revenue, is profitable and self-funded, and has previously operated at significantly greater scale. The opportunity now is to rebuild and optimise the acquisition engine and return the business to sustainable growth.
The Role
Reporting closely to the founder and working alongside the CFO, you will take ownership of customer acquisition and performance marketing globally.
You will:
Own a $60m+ annual paid media budget
Take accountability for nCAC, acquisition volume and efficiency
Lead a ***** person performance and creative organisation
Oversee media buying, creative strategy and direct-response creative
Reduce reliance on Meta and develop channels including TikTok and Amazon
Audit the existing acquisition engine and determine what needs to change
Build the structure, processes and team required for the next stage of growth
Work directly with the founder on growth strategy and investment decisions
About You
We're looking for a proven DTC performance marketing operator rather than a traditional corporate marketing leader.
You will ideally have:
Personally managed significant eight-figure annual paid media budgets
Scaled customer acquisition within a substantial DTC/eCommerce business
Deep expertise in Meta and direct-response performance marketing
Strong understanding of creative testing, hooks, offers and landing pages
Experience building and leading high-performing media and creative teams
A track record of improving acquisition performance when growth has plateaued
Experience working successfully within a founder-led or entrepreneurial business
This is a highly visible role with significant autonomy, budget and influence. For the right person, there is considerable scope for the position to grow alongside the business.
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