General Manager - Marketing And Ecommerce Growth

HoopStars | Parent-company Marketing Team LeadFull-time.
Remote from LATAM.
Toronto working hours.
Potential future relocation to the US or Canada by mutual agreement.Build the business.
Build the marketing team.HoopStars is a Toronto-based youth basketball business with recurring customers and technology-enabled operations.
We are looking for a hands-on General Manager whose strongest skills are marketing, ecommerce and profitable growth, and who can take responsibility for the whole business.You will divide your time approximately equally between running HoopStars and building and managing the parent company Community Sports Partners' marketing team across its brands.
This is one vacancy advertised across multiple locations.
Candidates elsewhere in LATAM are also welcome; apply once using your preferred location listing.You should understand how to turn advertising into customers, improve conversion, increase repeat purchases and make the numbers work.
You will also own budgets, operating performance and the team delivering the customer experience.What You Will OwnRun HoopStars: Own its business plan, budget, revenue, profitability and cash forecasts.
Lead sales and operations, ensuring programmes, coaches, venues and service quality keep pace with demandDrive digital growth: Improve paid search and social, creative, landing pages, enrollment funnels, pricing, offers, referrals and retentionBuild the parent marketing team: Define the structure, recruit specialists, appoint contractors or agencies where useful, and manage priorities and performance across brandsEstablish commercial discipline: Connect campaign performance to paying customers, repeat enrollment and contribution profit.
Allocate marketing investment using reliable reporting and testingStay close to execution: Inspect advertising accounts, diagnose funnel problems and help launch improvements yourself while building a team that can execute consistentlySupport and autonomyThe parent provides bookkeeping assistance, HR support, IT and website support, and a local manager covering customer service and day-to-day sales.
You will propose budgets and team plans, then make operating decisions within agreed authority.
After onboarding, the founder expects a monthly business review, supported by clear weekly reporting and escalation of exceptional issues.Your first 90 daysUnderstand the customers, operations and economics.
Audit marketing across the brands.
Establish reporting, propose the marketing team structure and hiring priorities, launch the first growth tests, and take ownership of normal HoopStars business decisions.RequirementsWho we are looking forYou may have built an ecommerce business, led growth for a consumer brand, run a digital agency with meaningful operating responsibility, or managed a business where digital acquisition was central to its success.Demonstrated results in paid acquisition, conversion and retentionCommercial responsibility beyond a marketing budget: pricing, margins, staffing, forecasts or business profitabilityExperience hiring and managing marketers, creatives, agencies or other specialistsAbility to translate ecommerce methods into a service business with real delivery capacity and customer commitmentsComfort doing practical work while developing people and systemsStrong professional English and effective remote leadershipExperience in youth sports, education, fitness, memberships or multi-location services is useful.
Evidence of building a profitable business and an effective team matters most.BenefitsCompensation commensurate with experience and qualifications.Remote work from LATAM, with Toronto-hours collaboration.
Opportunity to build and lead a business and the parent marketing team, with equity opportunity subject to agreed terms.
Potential future relocation to the US or Canada by mutual agreement.
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