Senior Brand Marketing Manager, Madrid

Senior Brand Marketing Manager Perfil buscado Support the Brand Marketing Director in translating global brand strategy into a focused annual plan, calendar and clear briefs across campaigns, content, partnerships and creators. Use audience, market and cultural insight to identify opportunities with new and emerging fan segments and shape strong audience propositions. Align teams around priorities, roles, timing and measures, partnering with Brand Identity and Design to ensure every initiative is unmistakably. Lead major global campaigns from audience-led brief through production, integrated rollout, optimisation and evaluation. Coordinate delivery across paid, owned, earned, social, digital, broadcast and live channels, working with functional and regional leads to make global ideas locally relevant. Manage creative, media and production agencies, protecting creative quality, timing and budget. Lead brand and cultural partnership programme, identifying credible collaborators across sport, entertainment, fashion, music, gaming and wider culture. Own programme development from partner assessment and proposition through activation, amplification and evaluation, with clear business cases, rights, deliverables and measures. Coordinate Social, Communications, Content and Regional Marketing so partnerships reach new audiences and support wider market priorities. Lead the strategy and oversee delivery of a coherent global creator and ambassador programme, with clear selection criteria covering audience, geography, cultural relevance, authenticity and brand fit. Develop propositions, briefs and content opportunities that give talent credible ways and help non-fans connect with the sport. Work with Social and Regional Marketing on amplification and market activation, using consistent measures of reach, engagement and brand impact to guide future investment. Lead and develop the Brand Marketing Manager and Brand Marketing Coordinator, creating clear ownership, high standards and room for growth. Build strong relationships across Brand Identity, Design, Social, Communications, Content, Digital, Regional Marketing, Commercial Partnerships, Research Insights and Legal. Manage budgets and suppliers with commercial discipline and use performance evidence to recommend what should repeat, change, scale or stop. Fluency in English is a must At least 8 years of experience in brand management within entertainment sector 8+ years experience in brand or integrated marketing within sport, entertainment, media, lifestyle or a culturally influential consumer brand. Fluency in English is a must. A strong record of leading international campaigns across paid, owned, earned, social and experiential channels. Demonstrable experience developing brand or cultural partnerships and creator or ambassador programmes, including evaluation, rights, budgets, activation and measurement. Strong creative, production and agency-management experience, with the ability to write clear briefs and raise the quality of work. Proven commercial, cross-functional and people leadership in a fast-paced international environment. Strategic and action-oriented: You turn broad brand ambition into focused plans and high-quality delivery, bringing pace and disciplined follow-through. Creative and culturally curious: You recognise distinctive work and understand how brands earn relevance without losing authenticity. Commercial and evidence-led: You build sound investment cases, manage budgets carefully and judge work by impact. Collaborative people leader: You create clarity across teams, agencies, talent and partners while developing a small, ambitious team. Sports and entertainment multinational company. Life and accident insurance providing cover equivalent to twice your annual gross salary. Private health insurance with a leading provider, available following successful completion of the probationary period. Access to a range of discounts and offers from partners. Marketing,