Head of Performance

Join Impress – Europe's Leading Health-Tech Innovator!
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We believe everyone deserves a smile they'll love. We are IMPRESS, the largest chain of digital orthodontic clinics in Europe, revolutionizing the invisible orthodontic sector and bringing smiles to people's faces. Our unique combination of medical expertise and digitalization has earned us recognition as one of the top fastest-growing Health Tech companies by Forbes. Born in Barcelona in 2019, we have expanded across 10 countries with more than 150 locations, offering leading care and state-of-the-art technology.

We're looking for a Head of Performance to lead and scale multi-channel marketing efforts across Europe and the USA. This role is perfect for a data-driven leader who's passionate about growth, performance, and managing high-impact teams. You'll be at the center of a fast-moving, cross-functional environment — crafting strategy, driving innovation, and delivering measurable results at scale.

Location:

This position is 100% onsite and based in Barcelona (Spain).

What You'll Do

• Own and scale our performance marketing across Meta, TikTok, Google, and more.
• Own CRO across landing pages, booking flows, and key funnel steps — from hypothesis and test design through implementation and rollout.
• Define strategy, manage budgets, and lead execution across 10 countries.
• Lead, develop, and empower a team of performance marketers.
• Develop and implement testing frameworks, attribution models, and funnel strategies.
• Partner with creative, data, product, booking center and sales teams to deliver full-funnel growth.
• Drive automation, tracking, and performance reporting at scale.
• Collaborate directly with Meta, TikTok, and Google to unlock new opportunities.
• Report on performance and insights to senior leadership and stakeholders.

What You Bring

• 6+ years in performance marketing with a focus on lowering CAC, improving ROI, and driving revenue growth.
• Strong leadership skills and experience managing high-performing teams.
• Deep knowledge of Meta, TikTok, Google Ads, and full-funnel growth tactics.
• Hands-on CRO experience with A/B testing tools (Optimizely, AB Tasty, or similar); able to diagnose funnel leaks and prioritise tests against measurable impact.
• Working knowledge of SEO - technical fundamentals, on-page optimisation, and the interplay between paid and organic, is a plus.
• Excellent grasp of data analytics, attribution, and media mix modeling.
• Experience with BI tools (e.g., Tableau, Looker) and advanced spreadsheet modeling.
• Strong communicator with a strategic mindset and sharp execution skills.
• Fluent proficiency in English.

Preferred (Nice-to-Have)

• Degree in marketing, computer science, another technical field, or equivalent experience.
• Experience in beauty/wellness/health industry.
• Proficiency in German, Dutch, French, Swedish, Italian, Spanish.

Why You'll Love It Here

• Be part of a company where performance marketing isn't just important – it's the engine driving our success.
• Lead ambitious, high-budget campaigns across 10+ countries, cementing our position as a DTC leader.
• Get full support from our top-tier creative, dev, and design teams, along with high-level backing from Meta, TikTok, Google teams. xqbhyrx
• Join a dynamic, innovative team committed to growth, results, and making people smile – literally.