Marketing Manager

Responsibilities

• Define and execute Energiot’s marketing roadmap, aligning brand, communication, lead generation, and sales priorities.
• Build scalable marketing processes using AI tools, automation, templates, workflows, and external partners.
• Develop and manage Account-Based Marketing (ABM) and inbound marketing campaigns to generate qualified leads.
• Manage Energiot’s website, SEO, AI search visibility, landing pages, newsletters, lead capture flows, and conversion improvements.
• Create and coordinate Energiot’s social media presence, PR activities, and high-quality content.
• Plan and coordinate Energiot’s presence at industry events.
• Translate technical product concepts into clear, compelling messages for customers, partners, investors, and other relevant audiences.
• Work closely with Sales, Product, Technical, and Management teams to align messaging with customer needs, product capabilities, and commercial priorities.
• Support sales enablement through presentations, pitch decks, product materials, and commercial communication materials.
• Conduct market research to identify trends, customer needs, competitive positioning, and market opportunities.
• Define, monitor, and improve marketing KPIs.
• Manage freelancers, agencies, designers, copywriters, and other external collaborators.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Communications, Business, Engineering, or a related field.
• Minimum 5 years of experience in B2B marketing, preferably in technology, energy, IoT, SaaS, or cleantech.
• Proven experience with Account-Based Marketing (ABM), inbound marketing, lead generation, and digital campaigns.
• Strong ability to translate complex technical concepts into clear, compelling, and commercially relevant messages.
• Experience creating and managing high-quality content, including articles, case studies, presentations, sales materials, email campaigns, and social media posts.
• Good understanding of SEO, website management, marketing analytics, CRM workflows, and campaign performance.
• Experience using AI tools and automation to improve marketing productivity, research, content creation, and campaign execution.
• Excellent written and verbal communication skills in English and Spanish.
• Strong project management skills, with the ability to manage multiple priorities, stakeholders, and external partners.
• Hands‑on, autonomous, and proactive mindset, comfortable working in a fast‑moving startup environment.
• Strong analytical mindset and ability to connect marketing actions with commercial outcomes.