GTM Operations Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a GTM Operations Manager based in Spain. As a GTM Operations Manager, you will help build and optimize the systems, workflows, and automations that connect Sales, Marketing, and Customer Growth teams. You will play a key role in ensuring that valuable customer signals translate into timely, actionable insights and effective engagement. Working across CRM, marketing automation, analytics, and AI-powered tools, you will improve data quality, streamline handoffs, and make customer lifecycle programs more reliable. You will own projects from initial scoping through implementation, testing, rollout, and continuous improvement. This hands-on individual-contributor role offers the opportunity to work autonomously while collaborating with experienced operations professionals and cross-functional stakeholders. You will join a remote-first, international environment that values ownership, practical problem-solving, continuous learning, and high-quality execution. Accountabilities - Own selected go-to-market workflows end-to-end, translating business needs into practical solutions, defining success metrics, managing implementation, and driving ongoing improvements. - Optimize lead and account handoffs by developing and maintaining data enrichment, qualification, routing, alerting, and follow-up processes that ensure timely action and clear ownership. - Support customer lifecycle programs in collaboration with Marketing and Customer Growth, including audience segmentation, trigger configuration, exclusions, data synchronization, campaign quality assurance, and performance measurement. - Maintain reliable data flows across CRM, marketing automation, customer lifecycle, and product-usage systems. Investigate stale records, duplicates, mismatched relationships, and synchronization failures, coordinating with relevant system and data owners to resolve issues.

- Build, test, and monitor robust automations, accounting for edge cases, failure scenarios, recovery procedures, and operational reliability. Coordinate significant changes with the appropriate system owners before deployment. - Identify and implement AI-powered workflows for enrichment, research, qualification, and quality assurance, evaluating output accuracy, understanding limitations, and measuring improvements in efficiency and quality. - Document workflows, maintain up-to-date process guides, support user onboarding, gather stakeholder feedback, and improve adoption. Ensure teammates can understand, operate, and troubleshoot the solutions you build. - Develop and maintain operational reports and dashboards that track workflow health, handoff effectiveness, campaign execution, data quality, and adoption, collaborating with senior operations colleagues and data specialists to establish consistent metrics. - Contribute to the continuous improvement of the GTM operations function by reducing repetitive manual work, clarifying responsibilities, strengthening existing processes, and turning recurring requests into scalable, reusable solutions. Requirements: - At least 3 years of hands-on experience in go-to-market, revenue, marketing, sales, or customer operations, with a track record of delivering practical operational improvements. - Practical Salesforce experience, including familiarity with objects, relationships, fields, flows, and data management, as well as the ability to build, configure, or improve system functionality directly. - Experience building workflows in a marketing automation platform such as Customer. io, HubSpot, Marketo, Braze, or Iterable, including segmentation, triggers, and integrations. - Demonstrated experience developing or implementing a useful AI-powered workflow.