Principal Lead Product Marketing Manager

The Team

The Growth team is focused on maximising the potential of all titles Outfit7 ships. It brings together user acquisition, creative strategy, ASO, data, and product collaboration under one roof, with full-funnel accountability for the games in its portfolio. We operate across all lifecycle stages, from R&D and prototype validation through to global scale, across a range of mobile game formats.

You think in funnels, not campaigns. Growth rate is your north star, and you know that installs are just one input into the metric that actually matters. From paid UA to product-led loops, you’re comfortable pulling any lever in the stack, and you know which one to pull when. You bring structure to ambiguity, data to gut feeling, and a clear point of view to every cross-functional room you’re in.

As a Senior Growth Marketing Manager, you will scale a game or a portfolio of new titles, acting as a strategic counterpart to the product owner. You will leverage paid performance marketing and non-paid growth levers to drive audience growth and push performance further.

In this role you will

• Help with the full-funnel growth strategy for assigned titles, setting quarterly plans aligned with the game roadmap and LiveOps calendar, with growth rate (DAU/MAU/revenue) as your north star.
• Collaborate with cross-functional teams, including game leads, product managers, and creative teams, to define growth objectives, KPI targets, and delivery timelines.
• Implement the end-to-end strategy across all acquisition channels: paid UA across key networks, organic search and browse, brand partnerships, influencer marketing, and LiveOps promotion.
• Drive creative testing: briefing hypotheses, iterating on results, identifying fatigue patterns early, and building scalable creative production pipelines with the creative team.
• Manage the ASO strategy for assigned titles beyond metadata updates, including store A/B testing, CPP management, platform relationships, and featuring opportunities.
• Design attribution strategy in a privacy-first environment, including MMP configuration, SKAdNetwork setup, and iOS ATT constraints.
• Build and interpret cohort analyses and LTV models to diagnose growth bottlenecks and guide prioritisation across acquisition and retention levers.
• Partner with the production product owner to align UA spend and creative angles with the LiveOps calendar, and collaborate on retention-driving product events and re-engagement campaigns.
• Support the R&D pipeline through prototype testing, contributing targeting strategy, channel-fit assessment, and early retention signal analysis.
• Build team playbooks, identify new channels to test at scale, and mentor junior team members on how UA decisions connect to full-funnel outcomes.

What we’re looking for

• A full-funnel mindset: you understand that acquisition metrics are inputs to growth rate, not the goal itself, and you make decisions accordingly.
• Strong analytical ability with the confidence to build your own models, and turn complex data into clear recommendations.
• Deep comfort with mobile measurement in a privacy-constrained environment, including predictive LTV, incrementality thinking, and the limits of last-click attribution.
• A structured approach to experimentation: clear hypotheses, honest read-outs, and a bias toward learning over confirmation.
• The ability to influence product, data, and creative teams without formal authority, operating as a genuine partner rather than a requester.
• Strong communication skills, written and spoken, with the ability to translate performance data into strategic narratives for senior stakeholders.

Your experience

• 5+ years of hands-on experience in growth marketing or user acquisition for mobile games or apps, ideally IAP or subscription-based titles.
• Proven track record managing titles across multiple lifecycle stages, from prototype and soft launch through to global scale.
• Demonstrated success in optimising campaigns toward ROAS and LTV targets across multiple major networks simultaneously.
• Experience working with MMPs and navigating iOS ATT, SKAdNetwork, and privacy-first measurement constraints.
• Hands-on experience with ASO, store A/B testing, and organic growth levers beyond keyword optimisation is a strong advantage.
• Experience mentoring or leading other UA or growth team members is a plus.

What we offer

• Employment relationship with a legal entity within Outfit7 group for an indefinite period of time, with a six-month probationary period.
• Diverse work with exciting daily challenges, working as part of a team in a fun, relaxed environment.
• Participation in attractive projects.
• Development opportunities through training, seminars, and conferences
• Choice of sport, fitness, educational, and entertainment activities outside of work.
• Healthy meals in the office
• Flexible working hours
• 24 days of paid vacation
• Participation in a discretionary bonus plan.
• Christmas bonus (subject to internal policies).
• We are open to exploring remote work possibilities, subject to the specifics of the candidate's location and preferences.

Strokovnjak digitalne rasti in marketinga IV.
Zahtevajo se izkušnje na področju celostnega marketinga, analitike in rasti. . Ponujamo pogodbo o zaposlitvi za nedoločen čas s šestmesečnim poskusnim obdјjem v podjetju Ekipa2 d.o.o. s sedežem v Ljubljani.Rok za prijavo: 30.05.2026