Director, Independent Hotel Marketing

Lighthouse is an AI‑driven platform that provides commercial strategy solutions to hotels around the world.

Job Details

• Marketing Team
• Barcelona – Spain
• Full‑Time Hybrid

What you will do

You will own the full marketing motion for Lighthouse’s independent hotels segment worldwide. This includes leading a small team of marketers, setting the channel strategy, and building the demand engine that converts independent hoteliers into Lighthouse customers across NAM, EMEA, APAC, and LATAM.

Where you will have impact

• Own the indie marketing strategy: Build the global demand generation plan – channel mix, segmentation, content, budget allocation, and bottoms‑up pipeline targets – and adjust it monthly with data.
• Run a high‑velocity demand engine: Drive lead generation across paid media, email, webinars, field events, content syndication, and partner programs.
• Build, don’t brief: Use Claude, ChatGPT, and Gemini to create agents and automations that reduce manual work.
• Performance management: Own program and channel‑level reporting; act on insights within the same week.
• Lead management & sales alignment: Optimize lead scoring, routing, and nurturing; collaborate with sales leadership to keep clean handoffs.
• Conversion optimization: Test and improve landing pages, forms, and lifecycle journeys; treat the website as a product.
• Field & event marketing: Use events and partner moments to drive pipeline where independents gather.
• Budget ownership: Manage the indie marketing budget; reallocate to what works and eliminate waste.

About our team

Lighthouse Marketing is a global team that blends art and science. We focus on metrics that matter, encourage experimentation, and embrace an AI‑first culture where marketers think like builders.

What’s in it for you?

• Flexible work environment – work from home or at one of our global offices.
• Flexible time off – autonomy to manage your work‑life balance.
• Alan healthy benefits – 160 € per month for food or nursery.
• Payflow App – access your earned salary in advance at no cost.
• Flexible retribution – optional tax‑free payroll deductions for food, transport, or nursery.
• Wellbeing support – subsidized up to 80 % ClassPass subscription.
• Comprehensive health insurance – 100 % Alan coverage for you, your spouse, and dependents.
• Collaborative team – high‑bar, friendly, creative, and passionate colleagues.
• Career development – workshops, frameworks, tools, training, and processes to realize your full potential.
• Impactful work – shape products relied on by 85,000 + users worldwide.
• Competitive compensation – proactively maintained to value your work.
• Referral bonuses – earn rewards for bringing in new talent.

Who you are

• 10+ years of total marketing experience, with 5–7 years in growth marketing, demand generation, or digital marketing leadership at a B2B SaaS company.
• AI‑native operator: Built agents, automations, vibe‑coded landing pages, or AI‑driven workflows that moved metrics.
• Hands‑on expert in HubSpot and Salesforce: Build and optimize in these tools yourself.
• Analytical: Comfortable in GA4 and BI tools (Looker, Tableau, or similar).
• Player‑coach: Set strategy and ship campaigns yourself the same week; hire well and develop the team.
• Channel‑fluent: Across paid media, email, content, SEO, webinars, and field events.
• Entrepreneurial and scrappy: Comfortable with ambiguity, quick to experiment, and data‑driven.
• Strong communicator: Pitch strategy to CMO/CRO, brief designers, unblock teammates in an hour.
• Aligned with sales: Build feedback loops with sales leaders and shape pipeline targets.
• Global perspective: Build campaigns that work across NAM, EMEA, APAC, and LATAM.
• Bias to action: Ship a high‑impact campaign this week rather than waiting for a perfect plan next quarter.
• Available to travel up to 5–10 %.

Diversity, equity, inclusion, and belonging

Thank you for considering a career with Lighthouse. We are committed to fostering a diverse and inclusive workplace that values equal opportunity for all. We welcome candidates from all backgrounds, regardless of age, gender, race, religion, sexual orientation, and disability. Our commitment to equality is part of our culture. If you require reasonable accommodation at any point during the application or interview process, please notify your recruiter.

Not ticking every box? No problem! We value diverse backgrounds and unique skill sets, and we encourage individuals from all walks of life to apply. If your experience looks a little different from what we’ve described, but you’re passionate about what we do and are a quick learner, we’d love to hear from you!