Digital Communications Lead — AI-Driven Brand & Campaigns

At Saica Group , we offer sustainable paper solutions for the manufacturing of corrugated cardboard and packaging, promoting circularity in waste management. We are one of the leading companies in Europe in the production of recycled paper for corrugated cardboard, with an annual production capacity of approximately 4 million tons of this material.With more than 12,000 employees and a presence in Spain, France, Italy, Portugal, the United Kingdom, Ireland, Turkey, Luxembourg, the Netherlands, the United States, and Poland, Saica Group operates through four business lines: production of recycled paper for corrugated cardboard (Saica Paper), waste management and environmental services (Saica Natur), production of corrugated cardboard packaging (Saica Pack), and flexible packaging (Saica Flex).Job:Digital Communications ManagerJob Description:Mision : Drive Saica’s digital presence and reputation by designing and executing the Group’s digital communication strategy, coordinating agencies and business units, and leading the adoption of new technologies and artificial intelligence within the communication function.Main tasks:Lead and execute the corporate digital communication strategy (website, social media, content and campaigns), ensuring alignment with overall business objectives and brand consistency.Manage and grow corporate digital channels, creating engaging content that enhances visibility, engagement and reputation.Plan and deliver digital campaigns (corporate, commercial, employer branding and sustainability), coordinating internal teams and external agencies.Monitor and analyse performance through KPIs and dashboards, turning data into actionable insights to continuously optimise results.Drive innovation in communication through the use of AI and automation tools.Collaborate cross-functionally (Marketing, Sustainability, People, IT) and support internal communication, media relations, events and crisis management.Requirements:Academic Qualification:· University degree in Communications, Journalism, Advertising & Public Relations, Marketing or similar;· Postgraduate studies in digital communication or digital transformation are an asset.- Experience:· Minimum of 5–7 years’ experience in corporate and digital communication, preferably in B2B/industrial and/or multinational environments and/or communications agency.· Proven experience managing corporate social media, digital campaigns and coordination with agencies.· Advanced knowledge of social media management tools, web/social analytics, email marketing platforms and CMS.· Regular professional use of generative AI tools (text, image, video) in communication contexts.· Project management experience will be a plus· Experience in web design and content production is a plus· Experience with Photo and video-editing tools is a plus· International experienceLanguages: High level of English (minimum C1) for international coordination.Work Experience:CommunicationEducation:Grado: Communications StudiesWorker Type:RegularWhy choose UsBy joining the Saica Group, you're choosing more than a job – you're choosing a purpose-driven career that aligns with your values. You'll collaborate with like-minded individuals to shape a sustainable future, making a meaningful contribution to our world.Saica Group is committed to Occupational Risk Prevention for its employees and partner companies, Environmental Protection, the Quality of its products and services, and Equal Opportunities between men and women. In our work, we strive to maintain a balance between professional and personal life.All CVs received will be handled in accordance with Personal Data Protection legislation and will be archived unless the candidate expressly requests their cancellation or rectification in writing. #J-18808-Ljbffr