Global Digital Product & Experience Manager

Global Digital Product & Experience Manager (Spain)

Santander ( is evolving from a global, high‑impact brand into a technology‑driven organization, and our people are at the heart of this journey. Our mission is to help more people and businesses prosper. This role is part of the Wealth Management & Insurance division covering ten countries.

Role Overview

As Global Digital Product & Experience Manager based out of Madrid, you will ensure effective execution of the digital insurance product roadmap, elevate digital customer experience standards across all channels, coordinate structured follow‑up of digital performance across markets, and translate strategic priorities into actionable product and experience initiatives. The role, positioned at the intersection of Product, Experience and Market Coordination, ensures global strategic priorities are executed and consistently implemented across markets.

Key Responsibilities

Digital Experience Leadership (Cross‑Channel)

• Lead the definition and evolution of the end‑to‑end digital insurance experience across app, web and assisted channels.
• Drive journey simplification, friction reduction and customer‑centric design principles.
• Identify structural UX barriers impacting conversion and engagement.
• Ensure cross‑channel consistency between digital and assisted environments.
• Collaborate closely with the CRO & Experimentation Lead to embed behavioral insights into journey design.
• Establish scalable UX standards and design guidelines across markets.
• Support countries in diagnosing experience gaps and defining improvement action plans.

Global Product & Squad Ownership

• Act as functional owner of the Digital Insurance squads (e.g., Daily Insurance and Protection Product squads).
• Govern backlog prioritisation based on business impact and funnel performance.
• Ensure alignment between product roadmap and defined growth objectives.
• Coordinate closely with Technology and BECO teams to ensure timely and effective delivery.
• Monitor delivery progress and address cross‑functional dependencies.

Cross‑Country Coordination

• Act as the main coordination point between Global and local digital insurance teams.
• Establish structured governance routines such as performance reviews and roadmap alignment sessions.
• Monitor action plan execution across markets.
• Ensure consistent implementation of global initiatives and standards.
• Identify performance gaps and support corrective action plans.

KPI Follow‑up & Performance Governance

• Work closely with the Digital Analytics Lead to ensure transparency and comparability of KPIs.
• Track Digital Share, Conversion Rate, LTV/CAC and customer growth performance across markets.
• Ensure action plans are clearly linked to measurable performance impact.
• Support preparation of structured performance materials for senior stakeholders.

Best Practice Identification & Scaling

• Identify high‑performing initiatives across markets.
• Develop structured playbooks to replicate successful initiatives.
• Foster knowledge sharing and cross‑country collaboration.
• Ensure systematic documentation of learnings and scalable initiatives.

What You’ll Bring

Professional Experience

• At least 15 years of experience, with strong exposure to digital product, customer experience and transformation roles.
• Proven experience leading cross‑channel digital experience optimisation initiatives.
• Experience owning product backlogs and working closely with technology teams.
• Experience working with attribution models and performance measurement frameworks.
• Experience scaling paid media across multiple markets.
• Hands‑on experience designing, executing and analysing A/B and multivariate tests.
• Experience coordinating multiple international markets.
• Experience operating in large, matrix organisations.
• Experience in insurance, banking or financial services.

Education

• Bachelor’s degree in Business, Engineering, Marketing or related field.
• MBA or postgraduate studies.

Languages

• Fluent in English and Spanish.
• Portuguese.

Hard Skills

• Strong understanding of digital funnel dynamics and business impact drivers.
• Hands‑on experience with digital analytics tools (Google Analytics 4, Adobe Analytics, Adobe Target or similar).
• Strong hands‑on experience with Google Ads, Meta Ads, Campaign Manager 360 and Google Analytics 4.
• Strong hands‑on experience with tag management tools.
• Understanding of SEO and organic growth principles.
• Familiarity with AI‑driven search environments and emerging digital acquisition channels.
• Strong understanding of behavioural science and user psychology principles.

Soft Skills

• Structured, analytical and performance‑oriented mindset.
• Strong execution discipline and accountability.
• Excellent stakeholder‑management and communication skills.
• Ability to influence stakeholders across functions and geographies.
• Comfortable operating in international, multicultural environments.

Benefits

• Competitive salary with performance‑based bonuses.
• Preferential banking terms, special interest rates on loans, life insurance and more.
• Health and wellness programme (BeHealthy).
• Family‑friendly programmes with childcare support.
• Legal, emotional and administrative advisory services for employees and families (Santander Contigo).
• Gym/WellHub membership, medical centres in some facilities, meal subsidy, parking, shuttle service from various points in Madrid, and exclusive discounts for Santander employees.

Legal Notice

Local compliance – Santander is proud of being an organization where there are equal opportunities regardless of age, gender, disability, civil status, race, religion or sexual orientation. We are committed to providing an inclusive and accessible application process for all candidates.