Sales Development Representative - German speaking (Madrid)

About the Role & Team

We are looking for a Sales Development Represenative to join our Sales team, focusing on the DACH market. In this role, you’ll take full ownership of the sales process, from prospecting to closing, driving customer growth through solution-oriented selling and strategic account development.

Our Madrid office brings together 35+ colleagues, including our German, French/Benelux, and Spanish sales teams, along with several support roles. You’ll be working alongside our local sales teams while being part of an ambitious SDR DACH team of 6 colleagues based in our Madrid office and will be collaborating closely with our wider cross-border DACH team, including Account Executives and Sales Management based in Aarhus and Munich.

What you will do

• Generate new sales opportunities primarily through outbound efforts in the DACH market, focusing on the Formalize product
• Identify, contact and communicate with potential customers or partners with the aim of organising client meetings
• Operate as an entrusted advisor and frontline ambassador towards our potential customers, as you will be the first point of contact, building brand awareness towards our solutions and services
• Carefully design your prospecting strategies and reach out to set up meetings for our Account Executives
• Maintain accurate records of all interactions in our CRM system, HubSpot

What you bring

• Native proficiency in German and professional proficiency in English
• Excellent communication skills and confidence engaging prospects via phone, email, and LinkedIn
• Strong organizational skills with the ability to manage multiple leads and priorities
• Self-motivated and eager to grow in a fast-paced, evolving scale-up environment

It is not a requirement to have many years of sales experience, but it is a plus if you have. Most importantly, we are looking for people with the right drive and motivation.

Practicalities

• Salary: Base salary from €29.100 to €30.300 and uncapped commission
• Office location: Maria de Molina 39, Madrid
• Working hours: 40 hours a week onsite, with one day working from home

You will be offered a base salary of €29.100, when being new to the SDR role. Candidates with significant, directly relevant sales or lead-generation experience may be offered up to €30.300, based on an assessment of prior qualifications.

Our salary levels are directly linked to our structured career framework, which includes regular performance reviews. As you build skills, take on new responsibilities, and progress in your role, your salary grows with you. Our framework makes development clear and transparent, so you always know what the next step looks like.

What do we offer you?

• Thorough pre- and onboarding to set you up for success
• A culture of ownership, trust, and independence with the support you need
• Continuous development through bi-annual growth talks and weekly check‑ins
• Benefits, including lunch, health insurance, and social events
• A strong team spirit where we celebrate wins and enjoy time together across offices
• Our annual Global Summit, where the whole company meets and connects

Our recruitment process

• Send your application and upload relevant information
• 15-30 minutes online interview with our Talent Acquisition team
• 30-minute online interview with our SDR Team Lead
• Completion of Personality Assessment & Case Presentation
• 60 minutes case interview with our SDR Team Lead & Head of Sales Development

About Formalize

Formalize is a tech company founded in 2021 with offices in Aarhus, Copenhagen, Milan, and Madrid. Currently, we are a team of +200 people from 19 nationalities operating in multiple European markets and are one of the fastest growing SaaS scale-ups. We thrive on ambition, deliver impact through pragmatism, and embrace passion and honesty. We are celebrating our wins, learn from our mistakes, and grow together as a team.

Our journey began within the whistleblowing compliance sector, highlighted by the award-winning Whistleblower Software by Formalize, laying the foundation of our success story. Now, we have extended our expertise to a larger compliance universe, including data compliance, risk, and privacy. Our Formalize product helps companies to effortlessly navigate and stay ahead in the ever-changing landscape of compliance. Our platform adapts to regulatory changes, continuously adapting to meet and foresee the evolving needs of our users, ensuring businesses remain compliant and confident in their operations.

Ready to apply?

We will hold interviews and hire on an ongoing basis. For more information or questions, please contact the responsible recruiter in the Talent Acquisition team. Apply now with your resume and other relevant information through our Career Page. We look forward to seeing your application!