Senior Brand Manager - NH Collection (B2C) - Minor Hotels Eu&Am - Madrid

Senior Brand Manager - NH Collection (B2C) - Minor Hotels Eu&Am - Madrid

Location: Madrid, ES Spain

Department: Marketing and Communication

Minor Hotels is a global hospitality group operating over 560 hotels, resorts and residences in 56 countries in Asia-Pacific, the Middle East, Africa, the Indian Ocean, Europe and the Americas. As a hotel owner, operator and investor, Minor Hotels fulfils the needs and desires of today’s global travellers through its diverse portfolio of 12 hotel brands – Anantara, Minor Reserve, Avani, Colbert Collection, Elewana, The Wolseley, NH, NH Collection, iStay, nhow, Oaks and Tivoli. As part of Minor Hotels, the region of Minor Hotels Europe & Americas is responsible for more than 350 properties in 30 countries and plans to grow across all segments, with a focus on its upper-upscale and luxury brands.

What will be your mission?

The Senior Brand Manager – NH Collection is responsible for shaping and safeguarding the brand’s premium positioning across Europe. This role drives operational marketing excellence, ensures brand consistency at every touchpoint, and supports hotels in delivering a seamless and elevated guest experience.

What will you do?

Brand & Operational Marketing Leadership

• Lead the execution of B2C operational marketing initiatives for NH Collection Hotels & Resorts across Europe
• Ensure consistent application of brand standards across all properties
• Support the rollout of guest experience initiatives and operational brand standards at hotel level
• Act as a key partner to hotels, providing guidance on marketing, branding, and design needs
• Build strong relationships with General Managers and property marketing teams, fostering collaboration and knowledge sharing
• Identify best practices and scalable initiatives across the portfolio

Marketing Planning & Execution

• Oversee the implementation of the global NH Collection marketing plan at property level
• Support the development and execution of tailored marketing plans for flagship hotels
• Contribute to regional and hotel-level media plans, ensuring high-quality creative execution

Openings, Rebrandings & Asset Development

• Lead marketing activities for new openings and rebrandings, including visual identity, collateral, digital assets, photoshoots, and events
• Coordinate product and lifestyle photoshoots

Content, Digital & Brand Governance

• Ensure all brand assets and materials are used correctly
• Support website and landing page content alignment
• Oversee Social Media and PR alignment with brand standards
• Support CRM and loyalty campaigns with on-brand creative input

Cross-Functional Collaboration

• Work closely with Brand Strategy, Customer Experience, and Operations
• Deliver brand training and provide brand expertise across departments

What are we looking for?

Education & Background

• Bachelor’s degree required; Master’s degree is an advantage

Skills & Expertise

• Fluent English (written and spoken); proficiency in a second major European language (Spanish, Italian, or German) is required
• Strong business and marketing acumen, combined with analytical thinking and attention to detail
• Ability to translate data into impactful, creative marketing concepts
• Advanced proficiency in Microsoft Office (Excel, PowerPoint, Word)
• Good understanding of social media platforms and content management systems (e.g. WordPress)
• Basic knowledge of design tools (Photoshop, Illustrator) and AI tools is a plus

Reporting Line & Location

• Reports to the Senior Director, B2C Operational Marketing
• Based in Madrid (hybrid working model)

Why choose us?

At Minor Hotels Europe & Americas we are committed to shaping exciting careers worldwide and cross-cultural experiences. Our journey is fuelled by the passion and dedication of our incredible teams, who also enjoy inspiring and exclusive benefits such as:

• Worldwide experience – diversity of 150 different nationalities.
• Career development opportunities full of national and international challenges.
• Wide range of training programmes to enhance your skills.
• Wellbeing initiatives, including flexible working conditions.
• Team member recognition programmes, including Memorable Dates.
• Ability to make a difference through our sustainability programme and volunteering initiatives.
• Team member rates and promotions, offering discounted rates in our hotels around the world and exclusive benefits through our corporate loyalty programme.

Minor Hotels Europe & Americas is dedicated to fostering an inclusive working environment where every individual is valued and equally encouraged. We warmly welcome individuals from all backgrounds and abilities.